3 Big Shifts in Advertising—and What Brands Should Actually Do Advertising is evolving fast. The brands that thrive aren’t just reacting—they’re adapting with intention. If your brand wants to stay relevant, it’s time to rethink how you show up. Here are three major shifts happening right now, and what your brand can do about them. 1. The Funnel is Broken—Think Loop Instead What’s changing: The traditional marketing funnel—awareness to consideration to purchase—is no longer a straight line. Today’s consumers bounce around. They might see you on TikTok, forget you, hear about you from a friend, and then finally Google you. With numerous platforms and

Consistency builds trust. But over time, it can start to feel… stale. So how do you keep your brand fresh without losing what made it successful from the start? Here’s the truth: Great brands evolve. The key is doing it intentionally.  1. Stay connected to your why Your mission shouldn’t change each year. That’s your anchor. But how you express it—visually, verbally, emotionally—should grow as the world around you does. Ask yourself: Does our current look and feel still reflect what we stand for?   2. Refresh, don’t reinvent You don’t need a complete overhaul every time things feel off. Sometimes, a simple update, new typefaces,

In a world where consumers are bombarded by thousands of marketing messages a day, the brands that truly stand out aren’t the loudest—they’re the most human. As attention spans shrink and trust in advertising declines, brands are learning that success today is less about catchy slogans and more about connection. In a world where technology and artificial intelligence continue to evolve rapidly, human-centered branding is more essential than ever. What Is Human-Centered Branding? Human-centered branding prioritizes people over products in shaping a company’s identity and messaging. This strategy is founded on empathy, emotional intelligence, and a deep understanding of your audience’s values,

The design landscape was long dominated by minimalism, but a notable shift towards maximalism has taken place in recent times. This departure from mundane routines and constraints has sparked curiosity about maximalism. What exactly is maximalism? And will it be a prominent design theme for the rest of 2025 and beyond? Maximalism, in design, is an aesthetic that revels in an abundance of colors, patterns, textures, and objects to craft a visually engaging and expressive space. It is synonymous with playfulness, eclecticism, and personal expression. Think “more is more.” Embracing maximalist design comes with several benefits. It allows for personal expression, enabling