The Rise of Human-Centered Branding: Why Empathy and Storytelling Are the New ROI
In a world where consumers are bombarded by thousands of marketing messages a day, the brands that truly stand out aren’t the loudest—they’re the most human. As attention spans shrink and trust in advertising declines, brands are learning that success
From Less to More: Is Maximalism the New Normal?
The design landscape was long dominated by minimalism, but a notable shift towards maximalism has taken place in recent times. This departure from mundane routines and constraints has sparked curiosity about maximalism. What exactly is maximalism? And will it be
Drive Growth in 2025 with Our Essential Marketing Checklist
As we move into 2025, it’s time to take a step back and assess your marketing efforts. Did your strategies in 2024 drive the growth you aimed for? Use this marketing checklist to refine your approach, optimize your campaigns, and
Honoring Milestones: Custom Employee Appreciation Gifts That Make an Impact
Honoring Milestones: Custom Employee Appreciation Gifts That Make an Impact When it comes to celebrating employee milestones, it isn’t just a nice gesture—it’s essential. Recognizing anniversaries, achievements, and contributions with thoughtful and personalized gifts fosters a culture of appreciation and care.
Fall Gifts for Clients, Colleagues, and Teams: Practical and Personal Essentials for the Season
As the cooler fall weather rolls in, there's no better time to show a little extra appreciation to the people who help your business thrive. Whether it's your clients, colleagues, or team members, gifting something thoughtful this season can go
Enhance Your Brand with Professional Photography
Photography and videography capture the essence of your brand and provides current and prospective customers with an initial impression of how to view your company. These images can be used across your website, social media content, trade show events, brochures,
Staying ‘Market Fresh’ on B2C Product Marketing and Retail Brand Management
Since first opening in Beverly Hills 18 years ago, Market Fresh has been making a name providing top quality, fresh grocery selections to its beautiful Metro-Detroit community and beyond. From wide selections of local and organic produce to premium meat
Digital Marketing Trends 2023: Strategies and Predictions
A weary slog through the third year of the COVID-19 pandemic has led us directly into recessionary headwinds and instability across consumer, commercial, and industrial markets. How bad will things get? Have we already experienced the worst of the economic symptoms? Rather than
7 Tips For Networking Virtually
Use these strategies from networking experts to gain valuable connections in the age of COVID-19The coronavirus pandemic has canceled countless conferences and trade shows and put the kibosh on traditional in-person networking events. Still, that doesn’t mean you can’t successfully
Insight from an Intern Part 2
While working my third summer for PCG, I have been able to experience firsthand the unparalleled changes that have unexpectedly come up within these last few months. Thanks to our strong leadership, we’ve stayed open during the pandemic by working