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PCG Blog

Use these strategies from networking experts to gain valuable connections in the age of COVID-19The coronavirus pandemic has canceled countless conferences and trade shows and put the kibosh on traditional in-person networking events. Still, that doesn’t mean you can’t successfully grow and leverage your network both by forming deeper connections with current contacts and by making valuable, new connections. Use these tips to network virtually with success.First, clean up your online brand. Ensure your social media accounts and, if applicable, website(s) are current and that they showcase the image you want to present to the world. Like it or not, you’re

While working my third summer for PCG, I have been able to experience firsthand the unparalleled changes that have unexpectedly come up within these last few months. Thanks to our strong leadership, we’ve stayed open during the pandemic by working remotely, and weathered through it by retaining our staff and taking safety measures to make it as normal as possible transitioning back to the office. We stayed consistent with clients by discovering new paths they can take, and created innovative PR and marketing campaigns to help them stay relevant and discover new opportunities.Obviously things have been changing over time, like having

By providing extra services, particularly digital ones, distributors have been better able to hold their ground.By Eloisa GutierrezThis article originally appeared in Counselor MagazineAs the economy reopens in fits and starts, some companies are preparing to fill open positions by hunting for the right candidate among droves of hopeful job seekers. They could turn to a headhunter or staffing agency, or they could use a company they already know: their trusty promotional products distributor.At Your Services: Distributors have pushed hard to diversify themselves in recent years with a wider array of services beyond promo.Leaders in the promotional industry have long touted

Utilizing digital channels is vital to maintaining business development— especially now, when people are working remotely. Keeping your brand top-of-mind with targeted audiences is a good way to display activity, keep conversation flowing and strengthen relationships. Communication is a foundational element of marketing; forming relationships is the bedrock of successful businesses.Develop virtual connectionsCultivating your business network is key during a time like this. Help your clients quickly adapt to the change by providing them with new digital opportunities like webinars, email marketing, and taking advantage of digital branding to define your company. Through Appraisal Buzz, we set up an online