Upgrading to Google Analytics 4: What You Need to Know
Google Analytics is a service used to track and report website traffic, allowing for better understanding of how people are finding your website as well as how it is used. In 2020, Google announced plans to release Google Analytics 4 — or GA4 — the latest version of Google Analytics. This update improves things such as reporting methods, conversion tracking and privacy controls.
Mike Fossano interviewed by Advertising Specialty Institute
https://youtu.be/6xyq2jCwgS4 Our Vice President, Mike, was interviewed by Sara Lavenduski, the executive editor for ASICentral media where they discussed marketing strategies for clientele in the finance and insurance sectors in 2023 and beyond. Mike shared several tips, including the importance of having one on one conversations with clients to reaffirm where they stand in the marketplace and build content that accentuates each company’s unique story and strengths. Mike suggests gift giving as a tool to provide moments of engagement for finance clients and their customers, while explaining how many Premier’s clients typically operate within niche industries. This creates opportunities for clients to
Utilizing Core SEO Principles to Build Brand Awareness
SEO stands for search engine optimization, and it plays a major role in establishing the visibility of any website online, which also makes it a crucial element in digital marketing. SEO improves when website content consists of specific words, called “keywords,” in topics and phrases that users search for on platforms like Google or Bing to research and find products and services every day. Direct correlations can be drawn between the value that smart SEO tactics can offer in elevating brand awareness, which subsequently can yield conversions into new sales opportunities. This can be a daunting, if not confusing process, but the basic
Staying ‘Market Fresh’ on B2C Product Marketing and Retail Brand Management
Since first opening in Beverly Hills 18 years ago, Market Fresh has been making a name providing top quality, fresh grocery selections to its beautiful Metro-Detroit community and beyond. From wide selections of local and organic produce to premium meat and seafood options, shelves packed with specialty groceries and wines from around the world, they aim to make the world a little more delicious -- one table at a time. As one of Premier’s long-term clients, the Market Fresh team has refined and modernized their branding, color palette, and logo to foster a clean, consistent look throughout all departments. As everyone