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PCG Blog

In a world where consumers are bombarded by thousands of marketing messages a day, the brands that truly stand out aren’t the loudest—they’re the most human. As attention spans shrink and trust in advertising declines, brands are learning that success today is less about catchy slogans and more about connection. In a world where technology and artificial intelligence continue to evolve rapidly, human-centered branding is more essential than ever. What Is Human-Centered Branding? Human-centered branding prioritizes people over products in shaping a company’s identity and messaging. This strategy is founded on empathy, emotional intelligence, and a deep understanding of your audience’s values,

The design landscape was long dominated by minimalism, but a notable shift towards maximalism has taken place in recent times. This departure from mundane routines and constraints has sparked curiosity about maximalism. What exactly is maximalism? And will it be a prominent design theme for the rest of 2025 and beyond? Maximalism, in design, is an aesthetic that revels in an abundance of colors, patterns, textures, and objects to craft a visually engaging and expressive space. It is synonymous with playfulness, eclecticism, and personal expression. Think “more is more.” Embracing maximalist design comes with several benefits. It allows for personal expression, enabling

Randy Fossano, president and Founder of Premier Communications Group, died on May 20, 2024.Randy Fossano was many things: a loving husband and father, an extraordinary gardener and master home chef (look at his Instagram!), and an avid fan of all Detroit sports teams. He was always a lifelong entrepreneur, notably starting as a paperboy for The Detroit News and forming his neighborhood “Bug Club,” in which he courted several hard-paying members.Childhood endeavors aside, his greatest professional accomplishments began after he graduated from Marygrove College in Detroit in 1980.Read the full tribute on GDUSA website: A Tribute to Randy Fossano of

As we move into 2025, it’s time to take a step back and assess your marketing efforts. Did your strategies in 2024 drive the growth you aimed for? Use this marketing checklist to refine your approach, optimize your campaigns, and align your marketing goals with your broader business objectives.Step 1: Reflect on Your 2024 Marketing PerformanceA successful marketing plan starts with a deep dive into past performance. Ask yourself the following:Website Traffic: Did you see growth in visitors? Where did the traffic come from?Email Marketing: How did your click-through rates perform? Were your open rates improving?Lead Generation: Did your campaigns