Utilizing Core SEO Principles to Build Brand Awareness
SEO stands for search engine optimization, and it plays a major role in establishing the visibility of any website online, which also makes it a crucial element in digital marketing. SEO improves when website content consists of specific words, called “keywords,” in topics and phrases that users search for on platforms like Google or Bing to research and find products and services every day. Direct correlations can be drawn between the value that smart SEO tactics can offer in elevating brand awareness, which subsequently can yield conversions into new sales opportunities. This can be a daunting, if not confusing process, but the basic
Staying ‘Market Fresh’ on B2C Product Marketing and Retail Brand Management
Since first opening in Beverly Hills 18 years ago, Market Fresh has been making a name providing top quality, fresh grocery selections to its beautiful Metro-Detroit community and beyond. From wide selections of local and organic produce to premium meat and seafood options, shelves packed with specialty groceries and wines from around the world, they aim to make the world a little more delicious -- one table at a time. As one of Premier’s long-term clients, the Market Fresh team has refined and modernized their branding, color palette, and logo to foster a clean, consistent look throughout all departments. As everyone
Digital Marketing Trends 2023: Strategies and Predictions
A weary slog through the third year of the COVID-19 pandemic has led us directly into recessionary headwinds and instability across consumer, commercial, and industrial markets. How bad will things get? Have we already experienced the worst of the economic symptoms? Rather than speculating, we’ll leave these questions to be answered by the actual experts on the economy. When markets are in flux, one of the most important things that businesses can do is place an emphasis on retaining their current clients. This begins with a steady stream of communications, with a focal point on digital marketing geared toward customer success initiatives. DID YOU KNOW:
Case Study: Re-Engaging With Valued Members
By Sara Lavenduski When a company with a long history of representing union members across the country needed revamped branding and marketing, it turned to a nearby distributor known for their expertise. The Southfield, MI-based Locomotive Engineers & Conductors Mutual Protective Association (LECMPA), founded in 1910, provides wage-loss protection for unionized transportation workers in the U.S. First established for the rail industry, it now represents workers in a slew of industries, including UPS, the Teamsters and airlines. Premier Communications Group bundled and shipped 1,500 embroidered caps and customized cards to LECMPA members across the U.S. After finishing a new logo, website and brand identity