PCG Blog

Having a series of professional photographs on hand is a great way to capture the spirit of your company and represent its identity through your website, social media content, trade shows and events, brochures and sales collateral, digital marketing, and more. When considering professional photography, you create the personality within the photography you are shooting. Photography is meant to bring out the selling points of your company and to highlight what you offer to clients. High quality photos will enhance your website through SEO. Optimized photos can boost your website to help get traction and improve search results.  Pro Tip: Adding alt text

“The customer is always right!” This famous adage also applies for the content direction and desired interaction with your brand. If you wait to reach out to them until you want their business, there’s a good chance it could go unnoticed. Making time to connect with them through meaningful interactions and active engagements will cultivate an awareness of your company's ongoing activities. As we always remind our clients: Your website is the central nervous system for your entire sales and marketing output. It is the first place that customers will look to get an impression about your brand, learn about your

Doing a full-scale redesign of your website can be a daunting task, depending on just how much you plan to change. It’s not unusual for some redesigns to take up to two years to plan, wireframe, implement, and zero in on prime performance perfection. This could also involve reevaluating or changing your CMS, navigation menu layout, blog structure, and if applicable, e-store elements to create an enhanced customer experience.  Champlain Insurance Group On the other hand, a website refresh offers a new façade to the same reliable information and already-functional structure of your website. You’ll be able to maintain your existing CMS

They make a statement, especially during the pandemic. By Sara Lavenduski, Executive Editor, ASI Premier Communications Group's Mike Fossano, recently shared his advice about the value of personalization on promo items and why it’s a solid strategy for recognizing employees and enhancing end-buyers’ branding. Q: What new significance has personalization taken this year? A: While we’re social distancing, the focus has been to keep camaraderie and company culture alive. It can erode quickly when everyone’s isolated. Companies have to make sure staff know they’re valued. So, when possible, the items they give as gifts should be personalized with each person’s name and tailored to