Case Study: Re-Engaging With Valued Members
By Sara Lavenduski When a company with a long history of representing union members across the country needed revamped branding and marketing, it turned to a nearby distributor known for their expertise. The Southfield, MI-based Locomotive Engineers & Conductors Mutual Protective Association (LECMPA), founded in 1910, provides wage-loss protection for unionized transportation workers in the U.S. First established for the rail industry, it now represents workers in a slew of industries, including UPS, the Teamsters and airlines. Premier Communications Group bundled and shipped 1,500 embroidered caps and customized cards to LECMPA members across the U.S. After finishing a new logo, website and brand identity
The Importance of Brand Imagery
Having a series of professional photographs on hand is a great way to capture the spirit of your company and represent its identity through your website, social media content, trade shows and events, brochures and sales collateral, digital marketing, and more. When considering professional photography, you create the personality within the photography you are shooting. Photography is meant to bring out the selling points of your company and to highlight what you offer to clients. High quality photos will enhance your website through SEO. Optimized photos can boost your website to help get traction and improve search results. Pro Tip: Adding alt text
Keep Customers In the Know with Regular Website Updates
“The customer is always right!” This famous adage also applies for the content direction and desired interaction with your brand. If you wait to reach out to them until you want their business, there’s a good chance it could go unnoticed. Making time to connect with them through meaningful interactions and active engagements will cultivate an awareness of your company's ongoing activities. As we always remind our clients: Your website is the central nervous system for your entire sales and marketing output. It is the first place that customers will look to get an impression about your brand, learn about your
Website Refresh vs Website Redesign: What Is the Difference?
Doing a full-scale redesign of your website can be a daunting task, depending on just how much you plan to change. It’s not unusual for some redesigns to take up to two years to plan, wireframe, implement, and zero in on prime performance perfection. This could also involve reevaluating or changing your CMS, navigation menu layout, blog structure, and if applicable, e-store elements to create an enhanced customer experience. Champlain Insurance Group On the other hand, a website refresh offers a new façade to the same reliable information and already-functional structure of your website. You’ll be able to maintain your existing CMS