Q&A: Consider Personalized Imprints on Products
They make a statement, especially during the pandemic.By Sara Lavenduski, Executive Editor, ASIPremier Communications Group's Mike Fossano, recently shared his advice about the value of personalization on promo items and why it’s a solid strategy for recognizing employees and enhancing
7 Tips For Networking Virtually
Use these strategies from networking experts to gain valuable connections in the age of COVID-19The coronavirus pandemic has canceled countless conferences and trade shows and put the kibosh on traditional in-person networking events. Still, that doesn’t mean you can’t successfully
Insight from an Intern Part 2
While working my third summer for PCG, I have been able to experience firsthand the unparalleled changes that have unexpectedly come up within these last few months. Thanks to our strong leadership, we’ve stayed open during the pandemic by working
Digital Branding Through Remote Working
Utilizing digital channels is vital to maintaining business development— especially now, when people are working remotely. Keeping your brand top-of-mind with targeted audiences is a good way to display activity, keep conversation flowing and strengthen relationships. Communication is a foundational
Keep Employees Engaged and Connected at Home
The quarantine period has brought out an appreciation of life’s simple delights. Instead of rushing to wait in line for a barista blend at the coffee shop or to brave crowds at the mall for home goods, we’re brewing our
PCG Earns Multiple Communicator Awards
Hooray! We’re thrilled to announce that Premier has been awarded top honors with two Awards of Excellence from the Academy of Interactive and Visual Arts’ 26th Annual 2020 Communicator Awards. Our team earned the awards in the categories of marketing/promotion
How to Guide Your Customers Through Uncertain Times
Just because you won’t be meeting in-person as frequently doesn’t equate to a sacrifice of quality in how effectively you serve clients. Never lose sight of the fact that all business relationships, at their core, are forged by a human connection. The ongoing
Under the Influence of Social Media
Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to target social media users, impacting their buying decisions.Advertising a product
How to Distinguish Your Company from the Rest
How do you set your company apart from the rest? How do you stand out to potential clients? These two questions are commonly asked when trying to start a new business or rebrand an existing one.Take a look at your
How Promotional Products can Boost your Business
In today’s digital world, many businesses are neglecting the power of the promotional product.Promotional products, swag or branded giveaways are usually a small token given by a company to promote their product or service but can also be a thank