The Rise of Human-Centered Branding: Why Empathy and Storytelling Are the New ROI
In a world where consumers are bombarded by thousands of marketing messages a day, the brands that truly stand out aren’t the loudest—they’re the most human. As attention spans shrink and trust in advertising declines, brands are learning that success
From Less to More: Is Maximalism the New Normal?
The design landscape was long dominated by minimalism, but a notable shift towards maximalism has taken place in recent times. This departure from mundane routines and constraints has sparked curiosity about maximalism. What exactly is maximalism? And will it be
Staying ‘Market Fresh’ on B2C Product Marketing and Retail Brand Management
Since first opening in Beverly Hills 18 years ago, Market Fresh has been making a name providing top quality, fresh grocery selections to its beautiful Metro-Detroit community and beyond. From wide selections of local and organic produce to premium meat
Digital Marketing Trends 2023: Strategies and Predictions
A weary slog through the third year of the COVID-19 pandemic has led us directly into recessionary headwinds and instability across consumer, commercial, and industrial markets. How bad will things get? Have we already experienced the worst of the economic symptoms? Rather than
Q&A: Consider Personalized Imprints on Products
They make a statement, especially during the pandemic.By Sara Lavenduski, Executive Editor, ASIPremier Communications Group's Mike Fossano, recently shared his advice about the value of personalization on promo items and why it’s a solid strategy for recognizing employees and enhancing
7 Tips For Networking Virtually
Use these strategies from networking experts to gain valuable connections in the age of COVID-19The coronavirus pandemic has canceled countless conferences and trade shows and put the kibosh on traditional in-person networking events. Still, that doesn’t mean you can’t successfully
Insight from an Intern Part 2
While working my third summer for PCG, I have been able to experience firsthand the unparalleled changes that have unexpectedly come up within these last few months. Thanks to our strong leadership, we’ve stayed open during the pandemic by working
Digital Branding Through Remote Working
Utilizing digital channels is vital to maintaining business development— especially now, when people are working remotely. Keeping your brand top-of-mind with targeted audiences is a good way to display activity, keep conversation flowing and strengthen relationships. Communication is a foundational
Keep Employees Engaged and Connected at Home
The quarantine period has brought out an appreciation of life’s simple delights. Instead of rushing to wait in line for a barista blend at the coffee shop or to brave crowds at the mall for home goods, we’re brewing our
PCG Earns Multiple Communicator Awards
Hooray! We’re thrilled to announce that Premier has been awarded top honors with two Awards of Excellence from the Academy of Interactive and Visual Arts’ 26th Annual 2020 Communicator Awards. Our team earned the awards in the categories of marketing/promotion