Website Optimization: Tips for Improving Website Performance and User Experience
In today’s digital age, your website is often the first point of contact between your business and potential customers. An optimized website not only attracts more visitors but also keeps them engaged, enhances their experience, and drives more conversions. If your site is slow, difficult to navigate, or not mobile-friendly, you could be losing valuable traffic and potential sales. Here are some top tips to help you improve your website’s performance and user experience.1. Speed MattersA fast-loading website is crucial for retaining visitors. According to studies, 40% of users abandon a website that takes more than three seconds to load.
4 Sustainability Trends to Watch in 2024
Third-party eco-certifications remain at the forefront as brands look to expand environmental commitmentsAs we continue forward into the first quarter of 2024, most companies are conducting annual reviews, setting goals, and revisiting their values. Navigating modern business with appropriate awareness is no easy task, but one thing’s for certain: You’ll want to continue – or start – placing emphasis on your social and environmental impact amid your fourth-quarter reflections and upcoming aspirations.The overarching theme across all industries this year? Sustainable business practices are no longer optional. While companies that were mission-driven from inception are thrilled to see more responsible behaviors
Upgrading to Google Analytics 4: What You Need to Know
Google Analytics is a service used to track and report website traffic, allowing for better understanding of how people are finding your website as well as how it is used. In 2020, Google announced plans to release Google Analytics 4 — or GA4 — the latest version of Google Analytics. This update improves things such as reporting methods, conversion tracking and privacy controls.
Mike Fossano interviewed by Advertising Specialty Institute
https://youtu.be/6xyq2jCwgS4Our Vice President, Mike, was interviewed by Sara Lavenduski, the executive editor for ASICentral media where they discussed marketing strategies for clientele in the finance and insurance sectors in 2023 and beyond. Mike shared several tips, including the importance of having one on one conversations with clients to reaffirm where they stand in the marketplace and build content that accentuates each company’s unique story and strengths. Mike suggests gift giving as a tool to provide moments of engagement for finance clients and their customers, while explaining how many Premier’s clients typically operate within niche industries. This creates opportunities for clients to