Insight from an Intern Part 2
While working my third summer for PCG, I have been able to experience firsthand the unparalleled changes that have unexpectedly come up within these last few months. Thanks to our strong leadership, we’ve stayed open during the pandemic by working remotely, and weathered through it by retaining our staff and taking safety measures to make it as normal as possible transitioning back to the office. We stayed consistent with clients by discovering new paths they can take, and created innovative PR and marketing campaigns to help them stay relevant and discover new opportunities. Obviously things have been changing over time, like having
SOI 2020: The Benefits of Diversification
By providing extra services, particularly digital ones, distributors have been better able to hold their ground. By Eloisa Gutierrez This article originally appeared in Counselor Magazine As the economy reopens in fits and starts, some companies are preparing to fill open positions by hunting for the right candidate among droves of hopeful job seekers. They could turn to a headhunter or staffing agency, or they could use a company they already know: their trusty promotional products distributor. At Your Services: Distributors have pushed hard to diversify themselves in recent years with a wider array of services beyond promo. Leaders in the promotional industry have long touted
Digital Branding Through Remote Working
Utilizing digital channels is vital to maintaining business development— especially now, when people are working remotely. Keeping your brand top-of-mind with targeted audiences is a good way to display activity, keep conversation flowing and strengthen relationships. Communication is a foundational element of marketing; forming relationships is the bedrock of successful businesses. Develop virtual connections Cultivating your business network is key during a time like this. Help your clients quickly adapt to the change by providing them with new digital opportunities like webinars, email marketing, and taking advantage of digital branding to define your company. Through Appraisal Buzz, we set up an online
Keep Employees Engaged and Connected at Home
The quarantine period has brought out an appreciation of life’s simple delights. Instead of rushing to wait in line for a barista blend at the coffee shop or to brave crowds at the mall for home goods, we’re brewing our own teas and making scented candles at home. Coziness also ranks high, as the versatility of a good set of sweats for working and neighborhood walks cannot be underscored. Many of our clients have been sending their teams care packages. Check out these work-from-home kits to send your employees while they’re working remotely. Yoga Resistance Stretch Fitness Belt Strap Namaste! These lightweight bands