Origins of Helvetica
As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it. Countless amounts of large companies
Maria K. – Art Director Extraordinaire for 31 Years and Counting!
The way we operate has changed ten-fold since our agency’s early days. Technology has had a tremendous impact on the way that we do business; long-gone are the mammoth typesetters and photo developing labs, which were quickly elbowed out by
When Can a Brand Go Nameless?
Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark? It takes time and effort. Developing a logo mark
The Great Titan Meat Up
Over the last couple of weeks Nissan took its Smokin’ Titan pickup truck, the world’s first fully integrated mobile kitchen and in-vehicle bed meat smoker, on a four-city road trip. It came to an end in Pigeon Forge, Tennessee, at
Outfitting the 2019 Chevrolet Corvette ZR1 Reveal
When you’re working with “America’s best sports car” it’s important to do it justice—and that’s exactly what we set out to accomplish when we were tasked with designing and creating custom branded gear and apparel for the media unveiling of
2018 Design Trend Predictions
The end of the year is quickly approaching, and with a new year comes a new set of trends. As 2017 comes to a close, here are our design predictions for 2018 based on what we’ve seen emerging in recent
A Decade of Meaningful Holiday Campaigns
While we believe our company is only as strong as our people, the same philosophy is true for our community. Whether it's helping to build a home for a family that lost everything or simply giving children supplies they need
Premier Communications Group Wins 10 Top Awards For 2015
Premier Communications Group has won four awards from Graphic Design USA (GDUSA), three Davey Awards, two Communicator Awards, and one Gold Ink Award in recent industry competitions. Here’s a breakdown: GDUSA American Graphic Design Awards Just fewer than 10,000 entries are submitted