Upgrading to Google Analytics 4: What You Need to Know
Google Analytics is a service used to track and report website traffic, allowing for better understanding of how people are finding your website as well as how it is used. In 2020, Google announced plans to release Google Analytics 4
Utilizing Core SEO Principles to Build Brand Awareness
SEO stands for search engine optimization, and it plays a major role in establishing the visibility of any website online, which also makes it a crucial element in digital marketing. SEO improves when website content consists of specific words, called
Staying ‘Market Fresh’ on B2C Product Marketing and Retail Brand Management
Since first opening in Beverly Hills 18 years ago, Market Fresh has been making a name providing top quality, fresh grocery selections to its beautiful Metro-Detroit community and beyond. From wide selections of local and organic produce to premium meat
Keep Customers In the Know with Regular Website Updates
“The customer is always right!” This famous adage also applies for the content direction and desired interaction with your brand. If you wait to reach out to them until you want their business, there’s a good chance it could go
Website Refresh vs Website Redesign: What Is the Difference?
Doing a full-scale redesign of your website can be a daunting task, depending on just how much you plan to change. It’s not unusual for some redesigns to take up to two years to plan, wireframe, implement, and zero in
Digital Branding Through Remote Working
Utilizing digital channels is vital to maintaining business development— especially now, when people are working remotely. Keeping your brand top-of-mind with targeted audiences is a good way to display activity, keep conversation flowing and strengthen relationships. Communication is a foundational
New Twitter Rollouts Expand Outreach and Connection
What started as a simple text-like message has evolved into an online canvas for individual expression. Earlier this year, Twitter added the ability to poll a community and view Periscope broadcasts right in a Tweet (without the app), as well
Google Updates AdWords for “Mobile-First” Marketing Environment
At May’s Google Performance Summit, a number of long-awaited changes were announced for Google’s biggest cash cow of the last 15 years: AdWords.The primary announcement was the shift of the AdWords platform from a simply “mobile-friendly” interface to a “mobile-first”
Premier Communications Group Wins 10 Top Awards For 2015
Premier Communications Group has won four awards from Graphic Design USA (GDUSA), three Davey Awards, two Communicator Awards, and one Gold Ink Award in recent industry competitions. Here’s a breakdown:GDUSA American Graphic Design Awards Just fewer than 10,000 entries are submitted
Google and Mozilla pull the plug on Adobe Flash
Websites containing Flash player leave users vulnerable to malware Both Google and Mozilla have now blocked the Adobe Flash plug-in on their respective Chrome and Firefox browsers, resulting from cyberattacks that allow hackers to take over anyone’s computer. Instead of seeing videos