Case Study: Re-Engaging With Valued Members
By Sara LavenduskiWhen a company with a long history of representing union members across the country needed revamped branding and marketing, it turned to a nearby distributor known for their expertise.The Southfield, MI-based Locomotive Engineers & Conductors Mutual Protective Association
The Importance of Brand Imagery
Having a series of professional photographs on hand is a great way to capture the spirit of your company and represent its identity through your website, social media content, trade shows and events, brochures and sales collateral, digital marketing, and
Insight from an Intern Part 2
While working my third summer for PCG, I have been able to experience firsthand the unparalleled changes that have unexpectedly come up within these last few months. Thanks to our strong leadership, we’ve stayed open during the pandemic by working
Digital Branding Through Remote Working
Utilizing digital channels is vital to maintaining business development— especially now, when people are working remotely. Keeping your brand top-of-mind with targeted audiences is a good way to display activity, keep conversation flowing and strengthen relationships. Communication is a foundational
Under the Influence of Social Media
Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to target social media users, impacting their buying decisions.Advertising a product
How to Distinguish Your Company from the Rest
How do you set your company apart from the rest? How do you stand out to potential clients? These two questions are commonly asked when trying to start a new business or rebrand an existing one.Take a look at your
Origins of Helvetica
As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it.Countless amounts of large companies
Insight from an Intern
Life After High SchoolThis summer I was given the wonderful opportunity to work at Premier Communications Group for my dad, Randy. When I reflect back on who I was before working at PCG, I see an 18-year-old girl, fresh out
When Can a Brand Go Nameless?
Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark?It takes time and effort. Developing a logo mark