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PCG Blog

Another bit of exciting news came our way! The Academy of Interactive and Visual Arts announced that Premier has won three 2016 Communicator Awards in its 22nd annual competition. Our 2014 holiday campaign, “Shaping a Creative Future,” won an Award of Distinction for marketing/promotion in the print and design category. Two Buick projects – the 2015 NAIAS press kit and the 2015 LA Auto Show press kit – won an Award of Excellence for media kit/special event in the same category. The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. The annual competition salutes the

At May’s Google Performance Summit, a number of long-awaited changes were announced for Google’s biggest cash cow of the last 15 years: AdWords. The primary announcement was the shift of the AdWords platform from a simply “mobile-friendly” interface to a “mobile-first” focus. In his Ads & Analytics Innovations keynote, Sridhar Ramaswamy, SVP of ads and commerce, said the “shift to mobile is no longer something that will happen . . . The shift’s happened.” As consumers begin to seamlessly move between online and offline experiences, it’s important for marketers to bridge the digital and physical worlds. Noted below are a few of

While winning awards isn’t our ultimate goal, we’ve worked every day for 34 years to maintain a standard of excellence that will make our clients shine. And when that work receives recognition, we can’t help but feel a great sense of pride and glow, so to speak. Having been acknowledged with the Davey Award, Constant Contact All-Star Award, Graphic Design USA American Graphic Design Award, Communicator Awards, D Award and Gold Ink Award on a number of different projects in previous years, the Graphis award is a new one for us. Graphis, Inc. is committed to presenting and promoting the work of

Just as we started to see the first signs of spring, a winter reminder arrived in our mailbox. Notes of thanks from the children who benefited from our holiday donation brought a big smile to our faces! Budget cuts have made it an unfortunate reality today for many schools to go without basic classroom needs, even items such as facial tissue and hand soap. We were moved again to help metro Detroit students realize their creative potential by donating materials for an inspired – and healthy! – learning environment. Their gratitude was truly heartwarming. We hope our snowflake creator tool inspired your