PCG Blog

When it comes to being creative, the idea is pretty simple: Gather your pens, crayons, paintbrushes, paint and paper and bring your vision to life. But what if you don’t have the necessary supplies? More often than not, school art programs are directly impacted by budget cuts. Kids no longer have the same opportunities to express themselves in school. For that reason, this holiday season we’re once again donating essential art supplies to metro Detroit classrooms in need through DonorsChoose.org. The inspiration behind this year’s holiday campaign is simple — we’re all creative, so given the necessary supplies, how will you paint

What started as a simple text-like message has evolved into an online canvas for individual expression. Earlier this year, Twitter added the ability to poll a community and view Periscope broadcasts right in a Tweet (without the app), as well as search out GIFs for creative posting. The newest updates allow you to do even more. According to Twitter, the changes “simplify Tweets including what counts toward your 140 characters,” freeing up the limited space to be as crafty as you choose. Here are the key changes that will make the most of your messaging: •  Replies – @names will no longer be

Another bit of exciting news came our way! The Academy of Interactive and Visual Arts announced that Premier has won three 2016 Communicator Awards in its 22nd annual competition. Our 2014 holiday campaign, “Shaping a Creative Future,” won an Award of Distinction for marketing/promotion in the print and design category. Two Buick projects – the 2015 NAIAS press kit and the 2015 LA Auto Show press kit – won an Award of Excellence for media kit/special event in the same category. The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. The annual competition salutes the

At May’s Google Performance Summit, a number of long-awaited changes were announced for Google’s biggest cash cow of the last 15 years: AdWords. The primary announcement was the shift of the AdWords platform from a simply “mobile-friendly” interface to a “mobile-first” focus. In his Ads & Analytics Innovations keynote, Sridhar Ramaswamy, SVP of ads and commerce, said the “shift to mobile is no longer something that will happen . . . The shift’s happened.” As consumers begin to seamlessly move between online and offline experiences, it’s important for marketers to bridge the digital and physical worlds. Noted below are a few of