When Can a Brand Go Nameless?
Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark? It takes time and effort. Developing a logo mark that is memorable, versatile and timeless will allow people to identify your company, but that’s only part of the process—hang on to your hat, today’s consumers are absorbing your brand at warp speed! Before the internet, companies were limited to using traditional marketing channels— broadcast, print and outdoor—to get brand exposure in the marketplace. With the expansion of technology, today’s brands
The Great Titan Meat Up
Over the last couple of weeks Nissan took its Smokin’ Titan pickup truck, the world’s first fully integrated mobile kitchen and in-vehicle bed meat smoker, on a four-city road trip. It came to an end in Pigeon Forge, Tennessee, at “The Great Titan Meat Up,” where five media teams and one Nissan employee team challenged a team of Nissan executives in what was deemed “the most unique cooking contest you’ll ever witness.” To match the unique manner of the event at hand, the Premier Communications Group team set out to brand it accordingly—keeping its location and overall barbecue theme in mind
Outfitting the 2019 Chevrolet Corvette ZR1 Reveal
When you’re working with “America’s best sports car” it’s important to do it justice—and that’s exactly what we set out to accomplish when we were tasked with designing and creating custom branded gear and apparel for the media unveiling of the 2019 Chevrolet Corvette ZR1. The event took place on Monday in Braselton, GA at Road Atlanta, where a dozen journalists were invited out to learn more about how the latest Corvette installment was built, before taking to the track to drive what is now the fastest legal street car in automobile history. What’s really challenging, aside from driving a sports car
DRIVE Your Brand
Repetition is a key element to any successful event-driven marketing and advertising campaign. Adding customized promotional items to the marketing mix allows you to create a brand experience that is relevant to your audience. Whether you’re handing out promotional items at sponsored events or giving gifts to top clients or employees, custom-branded gear will extend your brand and leave a lasting impression with personalized items from, golf balls to clothing. If you can imagine it, we can brand it. Let Premier show you how we can help build your brand and boost your business. With golf season in full swing, now is