Origins of Helvetica
As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it. Countless amounts of large companies use this font in their logos, such as Jeep, Target, Staples, Ebay, Burger King and Crate&Barrel. Logos such as NASA, American Airlines, and New York subway stop marks use this font specifically due to its ability to be legible in motion. Something interesting about Helvetica is that people either love it or hate it. On one hand, it is neutral, simple
Maria K. – Art Director Extraordinaire for 31 Years and Counting!
The way we operate has changed ten-fold since our agency’s early days. Technology has had a tremendous impact on the way that we do business; long-gone are the mammoth typesetters and photo developing labs, which were quickly elbowed out by ever-evolving design software, and this little thing called “the Internet.” Through it all, we’ve stayed true our company culture, serving clients as a resource for creative marketing services centered on quality work and top client service. This is no better personified than looking toward our Art Director, Maria Kowalski, who recently celebrated her 31stanniversary working at Premier Communications Group.Maria has been
How Promotional Products can Boost your Business
In today’s digital world, many businesses are neglecting the power of the promotional product. Promotional products, swag or branded giveaways are usually a small token given by a company to promote their product or service but can also be a thank you gift for loyal clients and employee recognition. Whatever you call them, they can be the most enduring and influential advertising you can do. As consumers, we have learned to tune out most forms of advertising. Television commercials are skipped thanks to the DVR or are missing altogether due to the many streaming services available. Social Media advertising can be blocked
Insight from an Intern
Life After High School This summer I was given the wonderful opportunity to work at Premier Communications Group for my dad, Randy. When I reflect back on who I was before working at PCG, I see an 18-year-old girl, fresh out of high school, unsure of what to do with her life. Don’t get me wrong, I still don’t know where life will take me—but this job has guided me in the right direction and taught me more than I could have ever imagined. This year has been the most bittersweet year of my life. With the events of senior year, graduating