Celebrating Creativity: Our 2025 Holiday Campaign
At Premier, the holiday season is always a time to reflect, give back, and spark inspiration. This year’s holiday campaign does exactly that. For 2025, we wanted to celebrate the power of creativity in a hands-on, meaningful way. So, we brought the joy of creating to life with a custom mini art kit; a mini canvas, paintbrushes, paints, a palette, and a tiny easel. These small tools symbolize something much bigger: the belief that creativity, even in its simplest form, has the power to brighten minds, build confidence, and inspire entire communities. Why a mini canvas? Because creativity starts small. A blank
Premier Takes Home Three GDUSA Awards!
.h3-margin0 {margin:0}We’re excited to share that our team has been honored with three awards in the 62nd Graphic Design USA (GDUSA) Design Awards—one of the longest-running and most respected programs in the creative industry. GDUSA has celebrated excellence in design for more than six decades, spotlighting standout work from agencies, in-house teams, brands, and creative professionals across the country. With tens of thousands of entries submitted each year and only a select number chosen for recognition, earning a GDUSA Award is a meaningful achievement and a true testament to the quality, strategy, and craftsmanship behind the work.This year, our team’s creativity was
Tips on Planning Your 2026 Marketing Calendar
The end of the year is more than holiday chaos and Q4 wrap-ups — it’s your opportunity to get ahead. A well-planned marketing calendar sets the tone for the year ahead, keeping your brand organized, consistent, and proactive rather than reactive. Here’s how to start building your 2026 plan now. 1. Start With the Big Picture Before you begin filling in dates, look at your organization’s goals for the year. Are there product launches, trade shows, or anniversaries coming up? What industry shifts or events could you align content with? Knowing what matters most to your audience and leadership will shape your messaging cadence for
Rooted in Legacy, Driven by What’s Next
What’s new? What’s timeless? With our brand refresh, we found the balance, and set the stage for what’s next. After more than 40 years in business, we approached this brand refresh with one goal in mind: to create something that honors our past while propelling us into the future. It had to be more than a visual update. It had to reflect our evolution—and where we’re headed. So we looked back. We explored our archives, revisited original color palettes, rediscovered early taglines, and reexamined the foundations that built Premier. Every design choice, every campaign, every relationship we've built along the way has