Rooted in Legacy, Driven by What’s Next
What’s new? What’s timeless? With our brand refresh, we found the balance, and set the stage for what’s next. After more than 40 years in business, we approached this brand refresh with one goal in mind: to create something that honors
The Blurred Lines of Print and Digital: How Integrated Campaigns Are Driving Bigger Results
The world of web development has bIn a world where inboxes are overflowing and screens are constantly pinging for our attention, digital fatigue is alive and breathing—and marketers sure are feeling it. But rather than ditching digital altogether, the smartest
How Web Development Is Evolving—and Where Tools Like Framer Fit In
The world of web development has been shifting quickly, as always. What used to require heavy coding from the ground up is now often supported by platforms that make the process faster, more collaborative, and more approachable for non-developers. One of
Nurturing Client and Employee Relationships: The Heart of Sustainable Success
Strong relationships are the foundation of every successful business. Whether it’s your employees or your clients, the way you show appreciation directly impacts loyalty, morale, and long-term growth. And while gift giving can play a role, actual relationship building goes
Supporting Teams in a Changing Workplace
Our president, Mike Fossano, was recently featured in an article by Sara Lavenduski in the Advertising Specialty Institute (ASI)’s Counselor Magazine, discussing how businesses can better support their people in today’s rapidly changing workplace. Mike’s message was clear: when companies lead
3 Big Shifts in Advertising—and What Brands Should Actually Do
3 Big Shifts in Advertising—and What Brands Should Actually Do Advertising is evolving fast. The brands that thrive aren’t just reacting—they’re adapting with intention. If your brand wants to stay relevant, it’s time to rethink how you show up. Here are
Evolving Brands: How to Maintain Consistency Without Stalling
Consistency builds trust. But over time, it can start to feel… stale. So how do you keep your brand fresh without losing what made it successful from the start? Here’s the truth: Great brands evolve. The key is doing it
The Rise of Human-Centered Branding: Why Empathy and Storytelling Are the New ROI
In a world where consumers are bombarded by thousands of marketing messages a day, the brands that truly stand out aren’t the loudest—they’re the most human. As attention spans shrink and trust in advertising declines, brands are learning that success
From Less to More: Is Maximalism the New Normal?
The design landscape was long dominated by minimalism, but a notable shift towards maximalism has taken place in recent times. This departure from mundane routines and constraints has sparked curiosity about maximalism. What exactly is maximalism? And will it be
A Tribute to Randy Fossano
Randy Fossano, president and Founder of Premier Communications Group, died on May 20, 2024.Randy Fossano was many things: a loving husband and father, an extraordinary gardener and master home chef (look at his Instagram!), and an avid fan of all