Building a Website with Intention
A new website is often treated as a visual milestone — a fresh design, updated colors, and new photos. But the most successful websites aren’t built on aesthetics alone. They’re built on intention. From messaging and structure to design and functionality,
Consistency Is the Strategy More Brands Are Missing
In 2026, attention is even more fragmented, and trends are going move fast. But consistency is what will create recognition and trust. The brands that stand out aren’t constantly reinventing themselves; they’re reinforcing who they are. Take a step back and remember what your brand stands
A Few Marketing Shifts We’re Watching for 2026
We predict that even with AI and technology advancing fast, marketing in 2026 will feel more human than ever. Brands that stand out aren’t going to be the loudest—they’re going to be the ones that feel intentional, thoughtful, and real. Personalization is no longer a
Promo Product Trends for 2026
Believe it or not, 2026 is here. And while promotional products will always have their place, the most impactful work we’re seeing right now isn’t about standalone items, it’s about how those items fit into a larger story. The strongest campaigns don’t start with what to order. They start with why. Who are you
Celebrating Creativity: Our 2025 Holiday Campaign
At Premier, the holiday season is always a time to reflect, give back, and spark inspiration. This year’s holiday campaign does exactly that. For 2025, we wanted to celebrate the power of creativity in a hands-on, meaningful way. So, we
Premier Takes Home Three GDUSA Awards!
.h3-margin0 {margin:0}We’re excited to share that our team has been honored with three awards in the 62nd Graphic Design USA (GDUSA) Design Awards—one of the longest-running and most respected programs in the creative industry. GDUSA has celebrated excellence in design for more
Tips on Planning Your 2026 Marketing Calendar
The end of the year is more than holiday chaos and Q4 wrap-ups — it’s your opportunity to get ahead. A well-planned marketing calendar sets the tone for the year ahead, keeping your brand organized, consistent, and proactive rather than
Rooted in Legacy, Driven by What’s Next
What’s new? What’s timeless? With our brand refresh, we found the balance, and set the stage for what’s next. After more than 40 years in business, we approached this brand refresh with one goal in mind: to create something that honors
The Blurred Lines of Print and Digital: How Integrated Campaigns Are Driving Bigger Results
In a world where inboxes are overflowing and screens are constantly pinging for our attention, digital fatigue is alive and breathing—and marketers sure are feeling it. But rather than ditching digital altogether, the smartest brands are rediscovering the power of
How Web Development Is Evolving—and Where Tools Like Framer Fit In
The world of web development has been shifting quickly, as always. What used to require heavy coding from the ground up is now often supported by platforms that make the process faster, more collaborative, and more approachable for non-developers. One of