Premier Takes Home Three GDUSA Awards!
We’re excited to share that our team has been honored with three awards in the 62nd Graphic Design USA (GDUSA) Design Awards—one of the longest-running and most respected programs in the creative industry. GDUSA has celebrated excellence in design for more than six decades, spotlighting standout work from agencies, in-house teams, brands, and creative professionals across the country. With tens of thousands of entries submitted each year and only a select number chosen for recognition, earning a GDUSA Award is a meaningful achievement and a true testament to the quality, strategy, and craftsmanship behind the work.
This year, our team’s creativity was recognized across three distinct categories, each highlighting a unique partnership and project:
1. Client: Axalta Coating Systems
Project: Global Automotive Color of the Year 2025: Color Chip Brochure and Lapel Pins
Category: Integrated Marketing Campaigns
Premier worked with Axalta Coating Systems to design and produce a series of creative sales and marketing materials commemorating Evergreen Sprint, the company’s 2025 Automotive Color of the Year. The color chip brochure and lapel pins were featured as a part of the launch at the 2025 Detroit Auto Show.
2. Client: The Henry Ford
Project: Stand44 Signage and Brand Development
Category: Signs + Environmental Graphics
Sustainability, history, and inspired seasonal dishes made from scratch are just a taste of what you can expect at Stand 44, located at Greenfield Village in Dearborn, Michigan. The name honors the food stand where celebrated local huckster Mary Judge sold her goods in Detroit Central Market. The architecture is based on the designs of early 20th-century architect Albert Kahn, and the menu is informed by the modern Great Lakes growing community.
Premier worked with the team at The Henry Ford to develop and refine the restaurant’s branding, including menu design, interior and exterior signage, informational and wayfinding graphics, banners, door signage, and more. Premier managed all aspects, from design and production to output and installation.
3. Client: Locomotive Engineers & Conductors Mutual Protective Association (LECMPA)
Project: Website Development and Design
Category: Website + UX/UI Design
Premier Communications Group redesigned LECMPA’s website with a modern look and a focus on creating a more streamlined, user-friendly experience, complete with enhanced mobile responsiveness. The new site includes dedicated benefit pages for each group, an FAQ section to help members find information quickly, and clear details about coverage options. We also incorporated new photography of transportation workers, a historic timeline featuring archival images, and video clips of current members — bringing LECMPA’s story to life. Our design resulted in a refreshed, modern website that honors the rich legacy of LECMPA while meeting the needs of today’s members.
