Rooted in Legacy, Driven by What’s Next

What’s new? What’s timeless? With our brand refresh, we found the balance, and set the stage for what’s next. 

After more than 40 years in business, we approached this brand refresh with one goal in mind: to create something that honors our past while propelling us into the future. It had to be more than a visual update. It had to reflect our evolution—and where we’re headed. 

So we looked back. We explored our archives, revisited original color palettes, rediscovered early taglines, and reexamined the foundations that built Premier. Every design choice, every campaign, every relationship we’ve built along the way has shaped us and informed how we’ll lead into what is next. 

In both business and life, there’s constant pressure to innovate, move fast, and stay ahead. But sometimes, the boldest choice is to pause and reflect. How will you know how far you’ve come if you don’t look back?  

These additions transform print from a static piece into a gateway—one that bridges the tactile and digital worlds. 

True innovation comes from knowing your foundation. For us, progress meant pressing the pause button and reflecting on where we started, why we started, and what has always made us different. That clarity is what gives us—and our clients—an edge moving forward. 

This brand refresh isn’t about reinventing who we are. It’s about amplifying what’s always been true: our commitment to excellence, adaptability, and partnership. Evolution means reworking what works, redefining the pieces that no longer fit, and letting your experience inform and shape your future. 

You may be asking, how does looking back help you move forward? Because the future isn’t built from scratch. It’s built from experience, insight, and a clear sense of who you are. 

Here’s to honoring the path that got us here—and using it to shape the future ahead.