Building a Website with Intention
A new website is often treated as a visual milestone — a fresh design, updated colors, and new photos. But the most successful websites aren’t built on aesthetics alone. They’re built on intention. From messaging and structure to design and functionality,
Consistency Is the Strategy More Brands Are Missing
In 2026, attention is even more fragmented, and trends are going move fast. But consistency is what will create recognition and trust. The brands that stand out aren’t constantly reinventing themselves; they’re reinforcing who they are. Take a step back and remember what your brand stands
A Few Marketing Shifts We’re Watching for 2026
We predict that even with AI and technology advancing fast, marketing in 2026 will feel more human than ever. Brands that stand out aren’t going to be the loudest—they’re going to be the ones that feel intentional, thoughtful, and real. Personalization is no longer a
Message in a Bottle
Americans use billions of plastic bottles every year, at quite a cost to the environment. While they can be recycled – although not all plastics can be – that requires energy and raw materials. Oil and gas resources needed to
The Pumpkin: A Multifunctional Fall Treasure
Practically a symbol of fall’s bounty, pumpkins sit as décor atop porches and Thanksgiving tables alike. But they are far more versatile than traditional holiday decorations and can be creatively used in a number of ways.The most familiar tactic is
The Clear Benefits of Glass
Glass has served as a universal packaging container for centuries. The glass in many items never wears out – it can be recycled over and over without losing its strength. In fact, 90% of recycled glass is used to make
Streamline Waste
Many schools and government offices follow recycling programs to promote materials reuse, recycling and waste reduction – from dual-sided copying to buying remanufactured equipment. Other businesses and organizations are getting on the bandwagon too.Besides their corporate sustainability measures, retailers such
Yes You Can
Aluminum can be recycled into many different products, such as tractor-trailer and car bodies, gutters, siding and more. However, aluminum cans usually become new aluminum cans. Recycling aluminum does not reduce the quality of the metal, so it can be
T-riffic Transformation!
Typically used for less than 30 minutes, plastic shopping bags are rarely recycled. Many stores sell fabric bags or even bags made of recycled material. But here’s a way to kill two birds with one stone without spending any money.Repurpose
Monthly Trivia Game: May
May ShowersInstalling rain barrels on your home’s downspouts can help reduce water bills in warmer months. How many inches of rain does it take to fill a 55-gallon rain barrel?A. 3 inchesB. 33 inchesC. .3 inches