3 Big Shifts in Advertising—and What Brands Should Actually Do 

3 Big Shifts in Advertising—and What Brands Should Actually Do 

Advertising is evolving fast. The brands that thrive aren’t just reacting—they’re adapting with intention. If your brand wants to stay relevant, it’s time to rethink how you show up. Here are three major shifts happening right now, and what your brand can do about them. 

1. The Funnel is Broken—Think Loop Instead 

What’s changing: 
The traditional marketing funnel—awareness to consideration to purchase—is no longer a straight line. Today’s consumers bounce around. They might see you on TikTok, forget you, hear about you from a friend, and then finally Google you. With numerous platforms and distractions, exposure is increasingly fragmented. 

What to do: 
Show up in more places, more often. Sponsor local events. Build a real-life presence in your community. Create content that builds familiarity—not just drives sales. Stay top of mind by staying consistent. 

2. AI is Everywhere—But Personality Always Wins 

What’s changing: 
AI tools can write and design almost anything. But that also means a lot of content is starting to sound… the same. 

What to do: 
Use AI as a helper, not a replacement for your voice. Your tone, perspective, and personality matter more than ever. People connect with brands that feel real, not robotic. 

3. Clicks Are Cool. But Meaning Matters More. 

What’s changing: 
Performance marketing delivers quick wins—but if that’s all you’re doing, you’re missing the bigger picture. 

What to do: 
Balance metrics with meaning. Build a brand people remember—not just one they scroll past. Invest in your voice, your tone, your personality—not just your ads. 

Final Thought 

Attention is short. Memory is longer. If your brand isn’t clear, human, and consistent, no ad can fix that. 

Want help building something that lasts? 
Let’s talk.