A Brand Fit for Royalty

Located in the DoubleTree by Hilton Bloomfield Hills, The Duke wanted to sell itself as metro Detroit’s premier lounge, providing the perfect place for a drink before a night on the town or for a nightcap. With a name like The Duke, a beautiful space, unique cocktails and vast collection of wines and champagnes, this venue deserved a top-notch, luxurious brand.

Offering a preview of the space even before you step foot inside was our goal here. Clean and modern typography in a deep blue with gold accents represent the luxury and modernity of the items on the menu and ambiance of the room. The bound menu reminds you that this isn’t your typical bar. The pages are printed on shimmering cream card stock and features gold foil accents along with the deep blue of the logo.

Beautifully Functional

The wine opener included in the DoubleTree grand opening media kit was provided as a special way to raise brand awareness. It seems as though people are always searching for a wine opener - why not provide them with a branded piece that they will use over and over?
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