Are automotive designers leaning toward accent roof and stripes? What color shades are more important for automakers in the shift toward autonomous vehicle technology? Recognizing vehicle trends before they hit the mainstream has long been a calling card for the team at Axalta Coating Systems, punctuated by its’ annual Color of the Year.
From the inaugural Radiant Red through 2021’s ElectroLight, we’ve helped Axalta kick off year-long celebrations of unique colors by designing and producing creative sales and marketing materials for the North American International Auto Show and the EyesOn Design Awards. Highlights have included video reveals, prominent displays during the Axalta-sponsored NAIAS Charity Preview and a series of custom-branded marketing collateral.
Client: Axalta Coating Systems
Defined and developed primary imagery representing Sahara -- Event and materials logistics management -- Videography and photography -- Asset management -- Design and setup of booth and display contents
Date:
July 17, 2019