Bringing NYC to Bloomfield Hills

Establishing a reputable, authentic New York City delicatessen in Bloomfield Hills, Michigan has its challenges. The good news is that Zalman’s delivers 110% as far as food, service, and ambiance is concerned –they just needed a brand and persona to help build their reputation and character.

Zalman’s is all about delicious and modernized versions of authentic Jewish cuisine. They source all produce locally from Eastern Market and local farms, supporting economic growth and environmental sustainability. Our goal was to position them as THE deli of choice for breakfast, lunch, and dinner for Birmingham and Bloomfield residents.

To turn a brand into something the general public recognizes at first glance, you must be consistent with your guidelines throughout all areas of your business. The colors, fonts, and general design of the Zalman’s brand were determined to represent the elements of the restaurant that were most important. The result being a whimsical, modernized version of your typical New York City deli.

It’s All About the Details

We took standard restaurant collateral – like check presenters, condiment containers, and menus – and gave them some flair with a special design that was consistent with the overall character of the deli.
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