The Importance of Brand Imagery
Having a series of professional photographs on hand is a great way to capture the spirit of your company and represent its identity through your website, social media content, trade shows and events, brochures and sales collateral, digital marketing, and more.
When considering professional photography, you create the personality within the photography you are shooting. Photography is meant to bring out the selling points of your company and to highlight what you offer to clients.
High quality photos will enhance your website through SEO. Optimized photos can boost your website to help get traction and improve search results.
Pro Tip: Adding alt text and captions improve user accessibility and helps search engine crawlers, providing additional SEO boosts.
For our clients at the Doubletree by Hilton Bloomfield Hills Detroit, we photographed the exterior and interior of the hotel property and focused on capturing the ambience and style that’s unique to the facility. You want the photography to enhance what is already there. Highlighting rooms, the lobby, the pool, fitness and business facilities and the courtyard allows their guests to get a feel for premium features available to them upon booking a room.
On the other hand, Zalman’s On Woodward, the diner located inside Doubletree, is obviously food based — so we photographed a variety of different meals and desserts on the menu along with highlighting their branded items such as mugs, cups, plates, deli signage and condiments to build the overall brand feel. Once you establish your brand look and color schemes through photography, customers begin to visually understand the unique attributes of your brand and what sets you apart from the competition.
On the complete opposite end of the spectrum, our client Wilson Veterinary Hospital is a full-service veterinarian practice with a loving, friendly staff. We elected to photograph the staff during candid sessions behind-the-scenes at their Washington Township, Michigan-based clinic. These interacting moments between the pets and employees captured the sincere care the staff invests into the animals, which is something potential patients are looking for when seeking out a new vet.
Speaking of those behind-the-scenes moments, our client Cadillac Products Automotive Company designs, develops and manufactures creative products that serve the diverse needs of today’s automotive industry. As a leader in plastics conversion, they provide a wide range of services, from prototyping and extrusion to assembly, die cutting, custom injection molding and testing. To showcase the company’s start to finish manufacturing process, we produced a video that featured the step-by-step system.