Delicious barbecue served up by award-winning pitmasters out of a first-of-its’-kind integrated in-truck-bed smoker—what else could you ask for? How about a grilling competition in the middle of the Smoky Mountains in picturesque Pigeon Forge, Tennessee? Say no more.
Nissan Motor Company turned to Premier for creative support to develop brand concepts for the Great TITAN Meat Up. The logo that we designed was then applied to unique branded materials, signage and digital components before, on-site and after the event. We then cooked up a series of custom-branded apparel kitchenware fit for true grillmasters, including aprons, spice kits, barbecue tools, wooden cutting boards and a special chef’s hat to crown the champions.
Date:
July 13, 2019