Symbolic of Forgotten Harvest’s core principle of repurposing, the wooden spoon in this “You Click. We Give” campaign represented the notion of simplicity. Whereas this tool turns basic ingredients into a meal, a simple click on our blog translated into 10 meals for those in need. Through a direct mail package, e-mail, monthly blog posts and a calendar with repurposing tips, we stayed connected with our clients and friends throughout the year.
December 16, 2011