PCG Earns Multiple Communicator Awards
Hooray! We’re thrilled to announce that Premier has been awarded top honors with two Awards of Excellence from the Academy of Interactive and Visual Arts’ 26th Annual 2020 Communicator Awards. Our team earned the awards in the categories of marketing/promotion and film/video for our projects with Nissan Motor Co. and Axalta Coating Systems, respectively.
Great relationships are rooted in strong creative design, effective communications strategies and most importantly—trust between clients and our agency. Having these elements in place enables the opportunity to develop great work that is memorable, original and ultimately successful.
We thank all of our clients for entrusting our agency to build and manage campaigns that elevate brand awareness, inspire action and drive results.
A truck can’t change the world, but a TITAN can
Calling All TITANS highlights the work Nissan does with non-profits while giving fans a chance to use their pickup trucks for the greater good. To kick off the campaign and affirm its commitment to the three types of leaders, Nissan made donations to Habitat for Humanity, the American Red Cross and the National Park Foundation.
We developed a media kit that captured the spirit and served as an extension of the campaign, complete with fact sheets, press materials and commemorative souvenirs from each charitable organization. Additionally, our team facilitated and managed the entire process, from creating design concepts through final output and delivery of the kits.
- Concept design and production
- Event branding
- Print and digital asset development
- Development of support materials and collateral
- Procurement and management of all materials
Axalta Unveils Color of the Year at the North American International Auto Show
Recognizing vehicle trends before they hit the mainstream has long been a calling card for the team at Axalta Coating Systems, and the company’s 2019 Color of the Year is certainly no exception. With designers leaning toward two-toning, accent roofs and stripes in an expanding global truck and SUV market, Sahara captures the excitement, style and warmth in a bold finish.
Premier helped Axalta kick off a year-long celebration of Sahara, starting at the 2019 North American International Auto Show in Detroit. Highlights have included a video reveal at the EyesOnDesign Awards, prominent displays during the Axalta-sponsored NAIAS Charity Preview and a series of custom-branded marketing materials.
- Defined and developed primary imagery representing Sahara
- Event and materials logistics management
- Videography and photography
- Asset management
- Design and setup of booth and display contents