Mike Fossano interviewed by Advertising Specialty Institute
Our Vice President, Mike, was interviewed by Sara Lavenduski, the executive editor for ASICentral media where they discussed marketing strategies for clientele in the finance and insurance sectors in 2023 and beyond. Mike shared several tips, including the importance of having one on one conversations with clients to reaffirm where they stand in the marketplace and build content that accentuates each company’s unique story and strengths. Mike suggests gift giving as a tool to provide moments of engagement for finance clients and their customers, while explaining how many Premier’s clients typically operate within niche industries. This creates opportunities for clients to establish their brand using unique products and memorable touchpoints to stand out to their audiences. Click on the link to read the full ASI article and watch the Youtube video for the full conversation.