Digital Marketing Trends 2023: Strategies and Predictions

A weary slog through the third year of the COVID-19 pandemic has led us directly into recessionary headwinds and instability across consumer, commercial, and industrial markets.  

How bad will things get? 

Have we already experienced the worst of the economic symptoms? 

Rather than speculating, we’ll leave these questions to be answered by the actual experts on the economy.  

When markets are in flux, one of the most important things that businesses can do is place an emphasis on retaining their current clients. This begins with a steady stream of communications, with a focal point on digital marketing geared toward customer success initiatives. 

DID YOU KNOW: By 2025 Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. This makes 2023 a pivotal year for companies to spool up resources and budgets to invest in content development strategy to reach their audiences across the digital landscape, for fear of getting left behind. 

Here are some current strategies to give you an edge over your competitors. 

Improve Your User Experience Across All Devices 

User experience is a major determining factor in whether potential clients will take steps to engage with your brand — or if they’ll peel off early. Strong user experience elements provide positive experiences that satisfies a user’s needs and keeps them loyal to your brand or product.  

Your website is your digital storefront and most valuable marketing asset. When designing your site, keep the layout and navigation simple, and don’t overwhelm users with too much information on the main landing pages. You should also be optimizing your website for mobile, especially since more than half of users worldwide use their phones to browse the web. 

Cohesive Customer Experiences 

Today’s consumers expect a personalized, tailored experience that speaks directly to their needs. This experience, however, occurs across a range of channels and methods, including email, paid and organic social media, digital advertising and more.  

It’s critical to understand specific interactions in your customer’s entire journey and focus on a complete experience, not a point-in-time campaign. How can we achieve this? One way is to create a customer journey map. This provides a visual representation of how a customer acts, thinks, and feels through the buying process and can be a valuable tool for creating a cohesive experience.  

Email Marketing For Product Launches And Small Businesses 

With an ROI of 36:1, email marketing is a cost-effective way for your business to connect with a target audience. Almost everyone has an email account, making it universally accessible for brands and businesses to connect with their customers and continually generate fresh leads. 

Using email subscriber lists to reach new and existing customers, plus folks who may be on the fence, is also a great method to educate and inform about product launches and other company news. This is further evidenced in the fact that 46% of smartphone users prefer to receive communications from businesses via email (Statista, 2021). 

Our Final thoughts 

The last couple of years accelerated many digital marketing trends and authored significant new best practices. Today’s consumers value authenticity, transparency, privacy, and inclusivity now more than ever before. And with advanced technology becoming mainstream, companies have an opportunity to tie these values into their marketing messaging in new, innovative ways to cultivate new lead generation opportunities.