Website Optimization: Tips for Improving Website Performance and User Experience
In today’s digital age, your website is often the first point of contact between your business and potential customers. An optimized website not only attracts more visitors but also keeps them engaged, enhances their experience, and drives more conversions. If
4 Sustainability Trends to Watch in 2024
Third-party eco-certifications remain at the forefront as brands look to expand environmental commitmentsAs we continue forward into the first quarter of 2024, most companies are conducting annual reviews, setting goals, and revisiting their values. Navigating modern business with appropriate awareness
Mike Fossano interviewed by Advertising Specialty Institute
https://youtu.be/6xyq2jCwgS4Our Vice President, Mike, was interviewed by Sara Lavenduski, the executive editor for ASICentral media where they discussed marketing strategies for clientele in the finance and insurance sectors in 2023 and beyond. Mike shared several tips, including the importance of having
Case Study: Re-Engaging With Valued Members
By Sara LavenduskiWhen a company with a long history of representing union members across the country needed revamped branding and marketing, it turned to a nearby distributor known for their expertise.The Southfield, MI-based Locomotive Engineers & Conductors Mutual Protective Association
The Importance of Brand Imagery
Having a series of professional photographs on hand is a great way to capture the spirit of your company and represent its identity through your website, social media content, trade shows and events, brochures and sales collateral, digital marketing, and
SOI 2020: The Benefits of Diversification
By providing extra services, particularly digital ones, distributors have been better able to hold their ground.By Eloisa GutierrezThis article originally appeared in Counselor MagazineAs the economy reopens in fits and starts, some companies are preparing to fill open positions by
It’s all about the hot fudge cream puff
"It was 31 years ago today I first opened the door to Premier Communications Group, equipped with a drawing table, typewriter and blind ambition. Although the tools and devices have changed, a few things have remained constant: the ambition is intact,
Monthly Trivia Game: April
Happy Earth DayEarth Day was founded on Wednesday, April 22, 1970, as a college education program. That day was chosen because:a. Students were less likely to skip class midweek b. It didn't interfere with religious holidays c. It was late enough in
Happy Holidays!
Every New Year presents a fresh start; a time to search for new promises and opportunities to do things differently. This invaluable period of reflection allows us the chance to discover ways that we can not only become more efficient
MagnaMan Visits the 2011 Chicago Auto Show
Our magnetic little friend is well on his way to becoming a true gearhead. After making an appearance at the 2011 North American International Auto Show in Detroit a few weeks ago, MagnaMan was spotted taking in the sights and