Starbucks unveils a new logo
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge departure from the current insignia, it is no doubt a
PCG Honored with 8 Graphic Design Awards
Good news from the Premier Communications Group camp! We recently got the word from Graphic Design USA that Premier Communications Group has been awarded eight 2010 American Graphic Design Awards. The awards that we received for our client work cover a variety of
Analysis: Seattle’s Best Coffee Rebranding Campaign
There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory reasons (tainted, outdated image). Regardless of the reason, there's a