When Can a Brand Go Nameless?
Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark?It takes time and effort. Developing a logo mark
The Great Titan Meat Up
Over the last couple of weeks Nissan took its Smokin’ Titan pickup truck, the world’s first fully integrated mobile kitchen and in-vehicle bed meat smoker, on a four-city road trip. It came to an end in Pigeon Forge, Tennessee, at
Outfitting the 2019 Chevrolet Corvette ZR1 Reveal
When you’re working with “America’s best sports car” it’s important to do it justice—and that’s exactly what we set out to accomplish when we were tasked with designing and creating custom branded gear and apparel for the media unveiling of
Comfort: The New Trend in Office Wear
More companies are shelving suits and ties for relaxed, branded work clothes.What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in your clothes than you were five years ago. Work dress codes that
A Decade of Meaningful Holiday Campaigns
While we believe our company is only as strong as our people, the same philosophy is true for our community. Whether it's helping to build a home for a family that lost everything or simply giving children supplies they need
Premier Communications Group Wins 10 Top Awards For 2015
Premier Communications Group has won four awards from Graphic Design USA (GDUSA), three Davey Awards, two Communicator Awards, and one Gold Ink Award in recent industry competitions. Here’s a breakdown:GDUSA American Graphic Design Awards Just fewer than 10,000 entries are submitted
Saroki Architecture looks toward the future
Earlier this year, Victor Saroki & Associates Architects—one of our many longtime clients—reached out to us and expressed the desire to embark on a rebranding process, which would coincide with the firm's 30th anniversary. It's not everyday that you get
Premier Creates Collectible Corvette Stingray Press Kit
The excitement is still buzzing from Chevrolet’s surprise announcement of the return of the Corvette Stingray. Well, our engines have been revved for much longer, since we were selected to design and produce the press kit for the unveiling at
Starbucks unveils a new logo
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge departure from the current insignia, it is no doubt a
PCG Honored with 8 Graphic Design Awards
Good news from the Premier Communications Group camp! We recently got the word from Graphic Design USA that Premier Communications Group has been awarded eight 2010 American Graphic Design Awards. The awards that we received for our client work cover a variety of