Extreme Makeover: Old Spice Edition
Old Spice’s “The Man Your Man Could Smell Like” ad campaign has made a big splash online, but the question Old Spice and its agency, Wieden + Kennedy, face is whether body wash sales have grown. Over a seven-day span in
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Analysis: Seattle’s Best Coffee Rebranding Campaign
There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory reasons (tainted, outdated image). Regardless of the reason, there's a