Under the Influence of Social Media
Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to target social media users, impacting their buying decisions.Advertising a product
Origins of Helvetica
As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it.Countless amounts of large companies
How Promotional Products can Boost your Business
In today’s digital world, many businesses are neglecting the power of the promotional product.Promotional products, swag or branded giveaways are usually a small token given by a company to promote their product or service but can also be a thank
Comfort: The New Trend in Office Wear
More companies are shelving suits and ties for relaxed, branded work clothes. What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in your clothes than you were five years ago. Work dress codes that
Starbucks unveils a new logo
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge departure from the current insignia, it is no doubt a
Extreme Makeover: Old Spice Edition
Old Spice’s “The Man Your Man Could Smell Like” ad campaign has made a big splash online, but the question Old Spice and its agency, Wieden + Kennedy, face is whether body wash sales have grown.Over a seven-day span in
Analysis: Seattle’s Best Coffee Rebranding Campaign
There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory reasons (tainted, outdated image). Regardless of the reason, there's a