Upgrading to Google Analytics 4: What You Need to Know
Google Analytics is a service used to track and report website traffic, allowing for better understanding of how people are finding your website as well as how it is used. In 2020, Google announced plans to release Google Analytics 4
Digital Marketing Trends 2023: Strategies and Predictions
A weary slog through the third year of the COVID-19 pandemic has led us directly into recessionary headwinds and instability across consumer, commercial, and industrial markets. How bad will things get? Have we already experienced the worst of the economic symptoms? Rather than
Keep Customers In the Know with Regular Website Updates
“The customer is always right!” This famous adage also applies for the content direction and desired interaction with your brand. If you wait to reach out to them until you want their business, there’s a good chance it could go
Website Refresh vs Website Redesign: What Is the Difference?
Doing a full-scale redesign of your website can be a daunting task, depending on just how much you plan to change. It’s not unusual for some redesigns to take up to two years to plan, wireframe, implement, and zero in
How to Guide Your Customers Through Uncertain Times
Just because you won’t be meeting in-person as frequently doesn’t equate to a sacrifice of quality in how effectively you serve clients. Never lose sight of the fact that all business relationships, at their core, are forged by a human connection. The ongoing
DRIVE Your Brand
Repetition is a key element to any successful event-driven marketing and advertising campaign. Adding customized promotional items to the marketing mix allows you to create a brand experience that is relevant to your audience. Whether you’re handing out promotional items at
2016 Detroit Auto Show Recap
With the closing of the 2016 North American International Auto Show in Detroit last month, here’s a look at how we put our creative stamp on our clients featured at this year’s event. Those who attended the show, or
Google and Mozilla pull the plug on Adobe Flash
Websites containing Flash player leave users vulnerable to malware Both Google and Mozilla have now blocked the Adobe Flash plug-in on their respective Chrome and Firefox browsers, resulting from cyberattacks that allow hackers to take over anyone’s computer. Instead of seeing videos
Google aims to change social media game for businesses
It may have taken them a bit longer than most had expected, but it appears as though Google is ready to dive into the social media sphere. The company launched the +1 feature in search results in March, which parallels