To roll out their new line of “Midnight Edition” vehicles, NISSAN hosted a “midnight” event at the 2017 Chicago Auto Show. PCG created an original event logo that was displayed across fluorescent USB wristbands, promotional notebooks, media badges, and other print materials to give the event a dancehall feel that would rival even the most exclusive of nightclubs.
Date
2017
Category
Event Campaign
Client
Nissan
Awards