Chosen by General Motors to design and produce the press kit for the 2014 Chevrolet Corvette Stingray unveiling at the 2013 North American International Auto Show Media Days, as well as an exclusive preshow event, we were challenged with producing a one-of-a-kind, “collectible” press kit as well as including a unique surprise that would disclose that the seventh-generation Corvette would in fact be a Stingray.
The custom packaging was fashioned of deluxe materials to reflect the sleek and luxurious feel of the vehicle. The new Corvette badge was emblazoned on the outer sleeve. To reflect the historic nature of the vehicle, and introduce the Stingray with a collectible memento, we designed and manufactured a custom commemorative plaque featuring an actual fender badge from the all-new Stingray. Each plaque was individually numbered as one in the series of 2,014.
Press Kit/Package Design