7 Tips For Networking Virtually
Use these strategies from networking experts to gain valuable connections in the age of COVID-19 The coronavirus pandemic has canceled countless conferences and trade shows and put the kibosh on traditional in-person networking events. Still, that doesn’t mean you can’t successfully
Insight from an Intern Part 2
While working my third summer for PCG, I have been able to experience firsthand the unparalleled changes that have unexpectedly come up within these last few months. Thanks to our strong leadership, we’ve stayed open during the pandemic by working
Digital Branding Through Remote Working
Utilizing digital channels is vital to maintaining business development— especially now, when people are working remotely. Keeping your brand top-of-mind with targeted audiences is a good way to display activity, keep conversation flowing and strengthen relationships. Communication is a foundational
PCG Earns Multiple Communicator Awards
Hooray! We’re thrilled to announce that Premier has been awarded top honors with two Awards of Excellence from the Academy of Interactive and Visual Arts’ 26th Annual 2020 Communicator Awards. Our team earned the awards in the categories of marketing/promotion
How to Guide Your Customers Through Uncertain Times
Just because you won’t be meeting in-person as frequently doesn’t equate to a sacrifice of quality in how effectively you serve clients. Never lose sight of the fact that all business relationships, at their core, are forged by a human connection. The ongoing
Under the Influence of Social Media
Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to target social media users, impacting their buying decisions. Advertising a product
Origins of Helvetica
As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it. Countless amounts of large companies
How Promotional Products can Boost your Business
In today’s digital world, many businesses are neglecting the power of the promotional product. Promotional products, swag or branded giveaways are usually a small token given by a company to promote their product or service but can also be a thank
Comfort: The New Trend in Office Wear
More companies are shelving suits and ties for relaxed, branded work clothes. What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in your clothes than you were five years ago. Work dress codes that
Starbucks unveils a new logo
Starbucks, which turns 40 later this month, recently unveiled a new logo, omitting the words “Starbucks” and “coffee” from its iconic siren image. While the new look isn’t a huge departure from the current insignia, it is no doubt a