For an exclusive, invitation-only event, and precursor to the North American International Auto Show media days, Buick Communications needed an upscale press kit to reveal its latest concept car. A multipage booklet housed in a molded acrylic holder shared the story of global design collaboration and vehicle highlights, as well as a trip down memory lane with Buick’s notable concept cars of the past.
Date
2015
Category
Press Kit/Package Design
Client
General Motors
Awards