Buick 2015 NAIAS Press Kit

work

For an exclusive, invitation-only event, and precursor to the North American International Auto Show media days, Buick Communications needed an upscale press kit to reveal its latest concept car. A multipage booklet housed in a molded acrylic holder shared the story of global design collaboration and vehicle highlights, as well as a trip down memory lane with Buickā€™s notable concept cars of the past.

Date

2015

Category

Press Kit/Package Design

Client

General Motors

Awards

  • Graphis Advertising Annual 2016 (Silver)
  • Graphic Design USA American Graphic Design Award
  • Davey Award (Silver)